GB × Alif — brand ambassador portrait

Ambassador — Alif

Icon Line · Style & Reach
The Face Of GB Gold

Meet Alif

Our ambassador Alif joins GB Gold to front an icon line built for a new generation — where heritage craftsmanship meets everyday style.

From runway to daily wear, Alif embodies the same confidence GB Gold brings to every piece it shapes — a bridge between old-world goldsmithing and a generation that wears its heritage forward. This partnership marks the start of a new chapter for the Icon Line, one built to be worn, not just admired.

Portrait — Alif
Icon Line
Campaign — GB × Alif

The Icon Line

Style Meets Heritage

A capsule built around Alif's own sense of style — clean lines, wearable weight, and gold that moves with daily life rather than sitting in a vault. The same craftsmanship GB Gold is known for, shaped for a generation discovering shaped gold for the first time.

The Partnership

Icon Line · Style & Reach

Alif joins GB Gold as brand ambassador, introducing the face behind the new GB × Alif icon line — a partnership that brings heritage craftsmanship to a style-forward audience.

The Icon Line

Discover The GB × Alif Collection

Reveal The Collection